1.
Maya-Restrepo MA, Pérez-Rave JI, González-Echavarría F. Systematic literature review on customer analytics capabilities. cuad.adm. [Internet]. 2024 Aug. 12 [cited 2025 Jan. 18];40(79):e2013472. Available from: https://ojs.h-novigo.com/index.php/cuadernos_de_administracion/article/view/13472