Estrategia de negocios sustentable y ecoinnovación en empresas manufactureras; efectos en rendimiento ambiental
Contenido principal del artículo
En respuesta a la responsabilidad creciente para proteger y cuidar el medio ambiente, el mundo empresarial ha desarrollado estrategias e innovaciones que mitigan los efectos adversos de sus actividades. La Estrategia de Negocios Sustentable (ENS) surge como una necesidad imperiosa para contrarrestar tales efectos, en colaboración con la ecoinnovación para lograr objetivos ambientales. Esta investigación empírica y transversal afirma que la ENS mantiene relaciones significativas sobre los tipos de ecoinnovación abarcando actividades en productos, procesos y en la organización, contribuyendo al logro del rendimiento ambiental dentro de la industria manufacturera Mexicana. Se administró una encuesta a 300 gerentes del sector manufacturero de escala tipo Likert. Los datos fueron analizados por medio de ecuaciones estructurales y el programa SMART PLS-SEM. Los resultados revelan un impacto importante de la ENS sobre ecoinnovaciones en productos, procesos, y en la organización, también en el rendimiento ambiental. Por otro lado, las ecoinnovaciones en procesos permiten obtener rendimiento ambiental pero no así las ecoinnovaciones en productos y en la organización. Además, se encontró que la ecoinnovación en procesos media la relación entre la ENS y el rendimiento ambiental. Este estudio enfatiza el rol esencial de la ENS como facilitador de las actividades de ecoinnovación en la industria manufacturera. Además, al implementar una ENS se contribuye a la protección y cuidado del medio ambiente. Por lo tanto, se alienta a los tomadores de decisiones dentro de las empresas y organismos gubernamentales a apoyar y promover la adopción de la ENS y de la ecoinnovación en la industria.
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Aceptado 2024-07-18
Publicado 2024-07-19
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