In_secure design

Abstract

How to create a design based on the cultural dimension when society erases the boundaries between the aesthetic, economic, and politic? Thinking of graphic design from a cultural perspective leads to understand its context and acknowledge its potential as a means of promoting a critical reflection. The graphic design has the potential of making visible social problems, as well as changing the social imaginary from a daily dimension. Nowadays, ideas of fear and insecurity have grown stronger as ways to understand social reality. People feel they do not have enough garanties to lead a peaceful life. That is why there is an increasing demand for products that supply those shortfalls and help people to understand their position with regard to themselves and others. Nevertheless, in this context, the graphic design has contrived alternatives that, instead of solving anything, end up fostering people’s fears.