Communication and experience mediated by virtual reality

Abstract

This article is part of the research project: La comunicación inmersiva mediada por la realidad virtual a través de video 360° en la comunicación del patrimonio cultural del centro de Bogotá (Immersive communication mediated by virtual reality through 360° video in the communication of the cultural heritage of the downtown of Bogotá), from Fundación Universitaria Los Libertadores. Hereunder, it is shown an overview of audiovisual communication technologies, which currently allow other forms of “submerging” in their products, and seek to affect directly the nervous system of the viewer, based on a new user experience. This recognition of concepts is generated in order to show how this kind of technologies enable audiovisual creators to generate experiences regarding the perception factors and how the development of these technologies will permit to affect the users of the parent project from which this article is derived.